The concept of beauty is evolving, with social media celebrating diversity and empowering women to embrace their natural shapes. A study in the International Journal of Fashion Design reveals the average American woman now wears a size 16-18, up from size 14, with an average waist size growing to 37.5 inches.
Lead researcher Susan Dunn emphasizes that recognizing this shift can boost self-esteem, urging the fashion industry to update sizing standards to reflect real women’s bodies. This change isn’t just about inclusivity—it’s about honoring the diverse beauty of all women.
